This custom designed 60 x 70 foot island booth achieved the Client's primary criteria for a unique, elegant and modern exhibit. The final product also needed to match the long established brand standards of excellence in functionality and design the firm established in the marketplace. The corner entry allowed for twice the overhead identification as a standard side entry while conforming to the height restrictions established for the show. Overall functionality of the space provided a large reception area where guests are greeted and screened, private meeting spaces and semi-public dining and beverage service areas with a convenient kitchen space. The booth incorporated large graphic panels and back-lighted graphics that are easily updated annually to promote featured development products. The generous use of floral and plant decorations softened the look while adding to the architectural feel appropriate for the development firm.